Message data has, as yet, not been adopted by large-scale, international humanitarian relief organizations in an instrumental fashion. While the largest of these organizations have adopted messaging as part of their Public Relations functions, few have used any form of message data originating in the field, at the time of disaster. The message data being contributed by bystanders and those affected by a disaster, as it is happening, has largely been deemed as unverifiable and untrustworthy, and thus construed as unsuitable for incorporation into established mechanisms for organizational decision-making. In this paper, we describe the discursive barriers to the use of microblogged data by Humanitarian NGOs during times of disaster. We present data and findings from a study involving representatives from thirteen humanitarian organizations. Our analysis suggests that the organizational barriers, both in terms of function and structure, and the data itself, form barriers to organizational use of microblogged data. We propose three socio-technical solutions to surpassing adoption bottlenecks, namely bounded microblogging, microblogged data as contextual data, and/or use of computational solutions.
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