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Cited by

• 2019Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication486 cited
• 2020Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content272 cited
• 2019A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication221 cited
• 2021Sustainable fashion social media influencers and content creation calibration164 cited
• 2024Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry108 cited
• 2018Remixing misandry, manspreading, and dick pics: networked feminist humour on Tumblr88 cited
• 2020Skin deep: Callout strategies, influencers, and racism in the online beauty community47 cited
• 2020Capitalising on chaos – exploring the impact and future of social media influencer engagement during the early stages of a global pandemic40 cited
• 2018‘I am not being sponsored to say this’: a teen youtuber and her audience negotiate branded content38 cited
• 2019‘Zoella hasn’t really written a book, she’s written a cheque’: Mainstream media representations of YouTube celebrities27 cited
• 2019Navigating conflicts of interest: Ethical policies of 12 exemplary Asian media organisations24 cited
• 2021Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing