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The effect of service quality and innovation on word of mouth marketing success · Study

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ArticleThe effect of service quality and innovation on word of mouth marketing success

Seyyed Sajjad Mohtasham2017

Article2017

The effect of service quality and innovation on word of mouth marketing success

Seyyed Sajjad Mohtasham · Sedigheh Kobra Sarollahi · Delara Hamirazavi

40 citations·0/0 files stored·Eurasian economic review :

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Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1979Review of Psychometric theory (2nd ed.).1974An approach to environmental psychology 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments 2000Atmospheric Effects on Shopping Behavior 1994Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria

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Year2017

Typearticle

Published2017-06-12

VenueEurasian economic review :

ISSN-L1309-422X

Languageen

Citations40

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/s40821-017-0080-x

openalex_workW2625569217

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