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Messung des Markenvertrauens · Study

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ChapterMessung des Markenvertrauens

Franz‐Rudolf Esch2019

Chapter2019

Messung des Markenvertrauens

Franz‐Rudolf Esch · Vanessa Rühl · Christina Baumgartl

5 citations·0/0 files stored·Springer Reference Wirtschaft

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Corporate Identity and Reputation

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References

1994The Commitment-Trust Theory of Relationship Marketing 1995An Integrative Model Of Organizational Trust 1986Research in Organizational Behavior.1979A Three-Dimensional Conceptual Model of Corporate Performance 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1997An Examination of the Nature of Trust in Buyer-Seller Relationships 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships

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Details

Year2019

Typechapter

Published2019-01-01

VenueSpringer Reference Wirtschaft

ISSN-L2510-0890

Languagede

Citations5

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-658-13342-9_66

openalex_workW2640861674

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