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Get Students Pinterested in Marketing and Advertising
3 references·1 citing·19 second hop
Get Students Pinterested in Marketing and Advertising (2013)Get Students Pinterested in Marketing and…Placing a Hand in the Fire (2011)Placing a Hand in the FireFrom Web 2.0 to Web 3.0: Implications for Advertising Courses (2011)From Web 2.0 to Web 3.0: Impl…Picture-Based Persuasion Processes and the Moderating Role of Involvement (1991)Picture-Based Persuasion Proc…Social Media Marketing: A Commentary on Teaching and Learning in a Dynamic Field (2023)Social Media Marketing: A Com…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior (1992)Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion (2004)INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Experiential Learning : Experience as the Source of Learning and Development (1983)A Simple Model of Herd Behavior (1992)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries (2013)Engaging Students With Social Media (2015)Employability skills for future marketing professionals (2019)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Net gain: Expanding markets through virtual communities (1999)Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges (2011)Digital Marketing: The Time for a New “Academic Major” Has Arrived (2011)Learning by Tweeting (2011)Increasing Student Engagement Using Asynchronous Learning (2015)
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References

  • 1991Picture-Based Persuasion Processes and the Moderating Role of Involvement413 cited
  • 2011Placing a Hand in the Fire64 cited
  • 2011From Web 2.0 to Web 3.0: Implications for Advertising Courses15 cited

Cited by

  • 2023Social Media Marketing: A Commentary on Teaching and Learning in a Dynamic Field9 cited

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