The truth of the crowds: social media and the heritage experience

Ana María Munar · Can‐Seng Ooi

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Cultural Heritage Management and Preservation Museums and Cultural Heritage Archaeology and Cultural Heritage

Abstract

The Great Wall, the Acropolis, pyramids and other ancient heritage sites are remnants of glorious pasts. Although the historical values are paramount, modern technology is used to conserve the material cultures of these sites. Thanks to tech - nology, tourists are able to enjoy the sites not only because they are preserved but also because they are accessible and have amenities for visitors. At another level, the latest development of the Internet, popularly known as Web 2.0, is changing how these heritage sites are enjoyed and appreciated. The evolution of the Web and the expansion of social media are transforming our heritage experiences.

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