Manipulative uses of pragmatic markers in political discourse

Abstract

Abstract Pragmatic markers comprise a functional class of linguistic items that do not typically change the propositional meaning of an utterance but are essential for the organization and structuring of discourse, for marking the speaker’s attitudes to the proposition being expressed as well as for facilitating processes of pragmatic inferences. Pragmatic marker research has been characterised by descriptive approaches: even case studies that take their data from political discourse tend to focus on linguistic patterns of co-occurrence and sequentiality rather than social-institutional norms or broader societal concerns. The novelty of this article is, therefore, in linking pragmatic marker research, a primarily discourse analytical, language-oriented field to the broader field of Discourse Studies with a focus on manipulative social practices and their manifestations in discursive strategies. This article analyses evidential markers, general extenders, quotation markers and markers of (un)certainty1 in political interviews broadcasted by the BBC, CNN and Hungarian ATV. After a short overview of the formal and functional characteristics of pragmatic markers and their relevance to Discourse Studies in general and Critical Discourse Analysis (CDA) research in particular, characteristics of the political interview as political discourse, institutional discourse and media(tised) discourse are discussed. In the second part, the results of previous (primarily descriptive and genre analytical) research are reconsidered from the perspective of CDA and particular pragmatic markers are associated with manifestations of manipulative intent, such as suppression, polarization, recontextualising, conversationalisation and intended ambiguity. An important finding of this study is that a single pragmatic marker can serve several manipulative functions, while a given manipulative strategy is potentially realized by a variety of pragmatic items. Potential manipulative uses are exemplified with a view to applying the heuristic to the analysis of representations of particular political events and happenings, which is a direction for further research.

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