References

No references inside the corpus for this window.

Cited by

• 2013The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity341 cited
• 1996What is Brand Equity Anyway, and how do you Measure it?318 cited
• 2014The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media113 cited
• 2018Managing the consumer-based brand equity process: A cross-cultural perspective82 cited
• 2009Winning Ways68 cited
• 2015Drivers of brand image improvement in sports-event sponsorship59 cited
• 2024Enhancing brand equity through multidimensional brand authenticity in the fashion retailing52 cited
• 2024Factors influencing Generation Z’s intention to purchase sustainable clothing products in Vietnam44 cited
• 2011Customer Loyalty Assessment-A Case Study in MADDIRAN, the Distributor of LG Electronics in Iran29 cited
• 2020Brand loyalty as mediator of brand image-repurchase intention relationship of premium-priced, high-tech product in Indonesia28 cited
• 2008Table of Contents26 cited
• 2009Brand image, equity, and sports sponsorship15 cited
• 2023The Impact of Branding in Building and Enhancing Customer Loyalty for Banking Services: an Applied Study of Commercial Bank Customers in Jordan14 cited
• 2007