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Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
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Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games (2017)Modelling the dimensionality effects on b…Advances in Consumer Research (2025)Advances in Consumer ResearchPartial Least Squares: The Better Approach to Structural Equation Modeling? 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(1994)Designing funded qualitative …Latent Variable Path Modeling with Partial Least Squares (1989)Latent Variable Path Modeling…Measuring the Involvement Construct (1985)Measuring the Involvement Con…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective (2021)The impact of emerging techno…The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Comparative fit indexes in structural models. 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References

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  • 2025Advances in Consumer Research13,264 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1994Designing funded qualitative research.2,190 cited
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  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
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    • 2021The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective15 cited