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Storytelling als Textmuster auf dem Weg zur Etablierung · Study

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ChapterStorytelling als Textmuster auf dem Weg zur Etablierung

Christina Vaih-Baur2017

Chapter2017

Storytelling als Textmuster auf dem Weg zur Etablierung

Christina Vaih-Baur

3 citations·0/0 files stored·Springer eBooks

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Literature, Culture, and Aesthetics Public Relations and Crisis Communication Organizational Strategy and Culture

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2006Storytelling 2014Corporate Messages entwickeln und steuern: Agenda Setting, Framing, Storytelling 2015Corporate Storytelling 2014Storytelling in der Organisationskommunikation 2014Erzählen statt informieren – Das Potenzial von Storytelling in der Innovationskommunikation von B2B-Unternehmen

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Year2017

Typechapter

Published2017-07-18

VenueSpringer eBooks

Languagede

Citations3

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-3-658-18899-3_8

openalex_workW2736603672

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