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Corporate Messages entwickeln und steuern: Agenda Setting, Framing, Storytelling · Study

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ChapterCorporate Messages entwickeln und steuern: Agenda Setting, Framing, Storytelling

Simone Huck-Sandhu2014

Chapter2014

Corporate Messages entwickeln und steuern: Agenda Setting, Framing, Storytelling

Simone Huck-Sandhu

37 citations·0/0 files stored·Springer eBooks

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Public Relations and Crisis Communication Corporate Identity and Reputation Literature, Culture, and Aesthetics

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References

1993Framing: Toward Clarification of a Fractured Paradigm 2000Framing Processes and Social Movements: An Overview and Assessment 1989Media Discourse and Public Opinion on Nuclear Power: A Constructionist Approach 1999Framing as a Theory of Media Effects 1993Framing analysis: An approach to news discourse 2001Framing Public Life 1993Frontiers in Social Movement Theory.2000Storytelling in Organizations

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2018The Power of Listening in Corporate Communications: Theoretical Foundations of Corporate Listening as a Strategic Mode of Communication 2022Content-Strategien in der Unternehmenskommunikation: Themensetzung, Storytelling und Newsrooms 2017Storytelling als Textmuster auf dem Weg zur Etablierung 2019Mehrebenen-Storytelling in der Werbung: Zur Hierarchisierung von Werbegeschichten aus narrativer Perspektive

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations37

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1007/978-3-8349-4543-3_31

openalex_workW2256708401

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