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Corporate Messages entwickeln und steuern: Agenda Setting, Framing, Storytelling

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References

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2018The Power of Listening in Corporate Communications: Theoretical Foundations of Corporate Listening as a Strategic Mode of Communication24 cited
2022Content-Strategien in der Unternehmenskommunikation: Themensetzung, Storytelling und Newsrooms19 cited
2017Storytelling als Textmuster auf dem Weg zur Etablierung3 cited
2019Mehrebenen-Storytelling in der Werbung: Zur Hierarchisierung von Werbegeschichten aus narrativer Perspektive2 cited