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Marketing analytics: from practice to academia · Study

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ArticleMarketing analytics: from practice to academia

Maria Petrescu2017

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Articlebronze2017

Marketing analytics: from practice to academia

Maria Petrescu · Anjala Selena Krishen

26 citations·0/0 files stored·Journal of Marketing Analytics

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Management and Marketing Education Digital Marketing and Social Media Big Data and Business Intelligence

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2023A decade of marketing analytics and more to come: JMA insights 2019Data-driven decision making: implementing analytics to transform academic culture 2024The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data Marketing Analytics 2017Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax 2023Der B2B-MarTech 10.000 zwischen Aggregation und Atomisierung 2020THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES

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Year2017

Typearticle

Published2017-06-01

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations26

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1057/s41270-017-0019-1

openalex_workW2736794360

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