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Marketing analytics: from practice to academia
0 references·6 citing·23 second hop
Marketing analytics: from practice to academia (2017)Marketing analytics: from practice to aca…The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data Marketing Analytics (2024)The impact of the decision-ma…Der B2B-MarTech 10.000 zwischen Aggregation und Atomisierung (2023)Der B2B-MarTech 10.000 zwisch…A decade of marketing analytics and more to come: JMA insights (2023)A decade of marketing analyti…THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES (2020)THE IMPORTANCE OF COURSE TITL…Data-driven decision making: implementing analytics to transform academic culture (2019)Data-driven decision making: …Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax (2017)Declining transportation fund…Road Work: A New Highway Pricing and Investment Policy. (1991)A Unified Framework for Multicriteria Evaluation of Transportation Projects (2004)Reducing Urban Road Transportation Externalities: Road Pricing in Theory and in Practice (2011)Post-Pandemic Reflections on Challenges and Opportunities for Marketing Research in the 21st Century (2022)Birds of a Feather: Homophily in Social Networks (2001)Exploring the Nature of Power Distance (2014)Marketing Analytics for Data-Rich Environments (2016)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value (2000)Partial least squares structural equation modeling using SmartPLS: a software review (2019)Cutoff criteria for overall model fit indexes in generalized structured component analysis (2020)Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019 (2020)Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (2024)Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms (2024)Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA (2024)Information Rules: A Strategic Guide to the Network Economy (2000)Extending the service-dominant logic: from customer centricity to balanced centricity (2007)Creating Effective Online Customer Experiences (2018)Der InTechStack für vorausschauende A2A-Unternehmensinteraktion (2024)Firm Resources and Sustained Competitive Advantage (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)
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  • 2023A decade of marketing analytics and more to come: JMA insights24 cited
  • 2019Data-driven decision making: implementing analytics to transform academic culture9 cited
  • 2024The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data Marketing Analytics8 cited
  • 2017Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax6 cited
  • 2023Der B2B-MarTech 10.000 zwischen Aggregation und Atomisierung6 cited
  • 2020THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES5 cited

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