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Balancing Internal and External Market Orientations · Study

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ArticleBalancing Internal and External Market Orientations

Ian N Lings1999

Article1999

Balancing Internal and External Market Orientations

109 citations·0/0 files stored·Journal of Marketing Management

No readable copy stored yet — this record is metadata only.

Innovation and Knowledge Management Marketing and Advertising Strategies International Business and FDI

Abstract

Available from British Library Document Supply Centre-DSC:7755.0403(9912) / BLDSC - British Library Document Supply Centre

Citations in this library

Stored only when both papers are in the corpus — 109 citations exist upstream.

References

1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1995Market Orientation and the Learning Organization 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1987The Concept of Corporate Strategy 1994Putting the Service-Profit Chain to Work 1995The Comparative Advantage Theory of Competition

Cited by

2014Internal market orientation: An empirical research in hotel sector 2012Impact of Market Orientation on Business Performance: Role of Employee Satisfaction and Customer Satisfaction 2008Broadening even more the internal marketing concept 2012The Relationships among Internal Marketing, Job Satisfaction, Relationship Marketing, Customer Orientation, and Organizational Performance: An Empirical Study of TFT‐LCD Companies in Taiwan 2012The impact of internal and external market orientation on performance in local public organisations 2011Relationship between Internal Marketing and Service Quality with Customers' Satisfaction 2019An integrated model of marketing knowledge – a tacit knowledge perspective 2004The drivers of customer orientation: an exploration of relational, human resource and procedural tactics

Details

Year1999

Typearticle

Published1999-05-01

VenueJournal of Marketing Management

ISSN-L0267-257X

Languageen

Citations109

Files0 public / 0

ShelfInnovation and Knowledge Management

Identifiers

doi10.1362/026725799784870342

openalex_workW2738570347

Links

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