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La comunicazione dei wine bloggers: autoctono vs globale* · Study

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ArticleLa comunicazione dei wine bloggers: autoctono vs globale*

Federica Cavallo2016

Article2016

La comunicazione dei wine bloggers: autoctono vs globale*

Federica Cavallo · Lea Iaia · Monica Fait · Paola Scorrano

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Wine Industry and Tourism Digital Marketing and Social Media Media and Digital Communication

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References

1992Governing the Commons: The Evolution of Institutions for Collective Action 2009Users of the world, unite! The challenges and opportunities of Social Media 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms 2009How Brand Community Practices Create Value 2010Production, Consumption, Prosumption 1967Role of Product-Related Conversations in the Diffusion of a New Product

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Year2016

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Published2016-01-01

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