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La comunicazione dei wine bloggers: autoctono vs globale*
16 references·0 citing·46 second hop
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References

  • 1992Governing the Commons: The Evolution of Institutions for Collective Action19,096 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2010Production, Consumption, Prosumption2,074 cited
  • 1967Role of Product-Related Conversations in the Diffusion of a New Product1,809 cited
  • 2007Strategic Brand Management1,706 cited
  • 2014Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities1,486 cited
  • 2003We Are What We Post? Self-Presentation in Personal Web Space1,257 cited
  • 1997Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories1,142 cited
  • 2005The Firm's Management of Social Interactions581 cited
  • 2007Participative Web And User-Created Content: Web 2.0 Wikis and Social Networking387 cited

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2003
Assessing Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community
327 cited
  • 2008Ad Lib : When Customers Create the Ad303 cited
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