Since 2003, safeguarding intangible cultural heritage (ICH) has become a priority of China’s cultural heritage safeguarding policies at all levels. Despite this, academic research has paid limited attention to the safeguarding of ICH in a theme park setting. This paper examines the opportunities and challenges of safeguarding ICH in an ethnic theme park in China. It investigates how the Binglanggu theme park in Hainan aims to contribute to the safeguarding of Li minority heritage. The study is based on qualitative data consisting of interviews with Li minority members working at Binglanggu, the Vice-Manager of the theme park and interviews with heritage and tourism experts in Hainan, as well as observation at the theme park. The findings indicate that, when concentrating on certain ICH expressions that align with the state’s ethnic minority narrative, the theme park makes an important contribution to the research and documentation of Li minority heritage. However, the park struggles to transmit ICH expressions to the younger generations. The research concludes that essential criteria to contribute to the safeguarding of ICH are to include the ethnic minority group in the safeguarding process, for example by employing them in management positions, and to concentrate more strongly on education and transmission.
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