Media and sustainable apparel buying intention

Orpha de Lenne · Laura Vandenbosch

107 citations0/0 files storedJournal of Fashion Marketing and Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Environmental Sustainability in Business Digital Marketing and Social Media Consumer Perception and Purchasing Behavior

Abstract

Purpose Using the theory of planned behavior, the purpose of this paper is to examine the relationships between different types of media and the intention to buy sustainable apparel and test whether attitudes, social norms, and self-efficacy beliefs may explain these relationships. Design/methodology/approach A cross-sectional survey study was conducted among 681 young adults (18-26 years old). Findings Exposure to social media content of sustainable organizations, eco-activists, and sustainable apparel brands, and social media content of fashion bloggers and fast fashion brands predicted respondents’ attitudes, descriptive and subjective norms, and self-efficacy beliefs regarding buying sustainable apparel. In turn, attitudes, descriptive norms, and self-efficacy beliefs predicted the intention to buy sustainable apparel. Fashion magazines predicted the intention through self-efficacy. Specialized magazines did not predict the intention to buy sustainable apparel. Research limitations/implications Results should be generalized with caution as the current study relied on a convenience sample of young adults. The cross-sectional study design limits the ability to draw conclusions regarding causality. Actual behavior was not addressed and needs to be included in further research. Practical implications The present study hints at the importance of social media to affect young consumers’ intentions to buy sustainable apparel. Sustainable apparel brands should consider attracting more young social media users to their social media pages. Originality/value This study is one of the first to examine the potential of different media to promote sustainable apparel buying intention.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 107 citations exist upstream.

References

1991The theory of planned behavior 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing 2007Reinforcing Spirals: The Mutual Influence of Media Selectivity and Media Effects and Their Impact on Individual Behavior and Social Identity 2016YouTube vloggers' influence on consumer luxury brand perceptions and intentions 2015Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice 2004The theory of planned behavior and Internet purchasing 2011The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior

Cited by

2022The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z 2022Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes 2022A systematic review of drivers of sustainable fashion consumption: 25 years of research evolution 2022A systematic review and future research agenda for sustainable fashion in the apparel industry

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.