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Overcoming lower imagery ability through process priming · Study

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ArticleOvercoming lower imagery ability through process priming

Massimiliano Ostinelli2017

Article2017

Overcoming lower imagery ability through process priming

Massimiliano Ostinelli · Ulf Böckenholt

7 citations·0/0 files stored·International Journal of Research in Marketing

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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2017The Content Analysis Guidebook 2008Social psychology: handbook of basic principles 1987Dimensions of Consumer Expertise 2009Instructional manipulation checks: Detecting satisficing to increase statistical power 1968Concreteness, imagery, and meaningfulness values for 925 nouns.2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.2004Metacognitive Experiences in Consumer Judgment and Decision Making 1987The Role of Imagery in Information Processing: Review and Extensions

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Year2017

Typearticle

Published2017-08-19

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.ijresmar.2017.08.004

openalex_workW2745355463

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