Organized Labor as the New Undeserving Rich?: Mass Media, Class-Based Anti-Union Rhetoric and Public Support for Unions in the United States

Abstract

Labor unions play a prominent role in the economy and in politics, and have long been depicted by opponents as an overly powerful, corrupt and economically harmful institution. In labor-related news in recent years, anti-union rhetoric has regularly focused on union workers themselves, frequently portraying them as overpaid, greedy and undeserving of their wealth, while also drawing a contrast between the compensation of union vs. non-union workers. This type of rhetoric is referred to here as class-based anti-union rhetoric (CAR). Despite its prevalence, it remains unknown whether CAR affects public opinion toward unions. This study uses a series of national survey experiments to demonstrate that exposure to CAR reduces the perceived similarity of targeted union workers, unions’ perceived deservingness of public support and support for pro-union legislation. Moreover, CAR repeatedly nullified or reversed the otherwise positive relationship between the strength of worker identity and solidarity with union workers.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 52 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.