WHITE IDENTITY POLITICS

Abstract

This chapter examines the rise of “hard” and “soft” white identity politics in the Obama and Trump eras. Ingram demonstrates how the convergence of digital platforms, networked media, and 24 hour “always on” news cycles participate in forms of race-making and how race and racial meanings are “prodused,” circulated and consumed across these media platforms. It argues that strategies of fandom (including performance and brand identification cultivated in entertainment franchises) are utilized by different kinds of media outlets, including mainstream news, social media platforms, and alt-right partisan news programming, and can cross over and become operable in political and racial identity movements. A transmedia and convergence culture approach is used to show how media narratives about three political flashpoints (DACA, #BLM, and gun control) were interpreted through stories about vulnerable whiteness represented in entertainment media.

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