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Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Services Firm
16 references·0 citing·37 second hop
Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Services Firm (1999)Using Information as a Basis for Segmenta…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Measuring Information Systems Service Quality: Lessons From Two Longitudinal Case Studies1 (1998)Measuring Information Systems…Yin, Robert K., Case Study Research: Design and Methods, 2nd ed. Newbury Park, CA: Sage, 1994. (1994)Yin, Robert K., Case Study Re…The Development and Emergence of Services Marketing Thought (1994)The Development and Emergence…Mapping Customer Segments for Personal Financial Services (1994)Mapping Customer Segments for…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…Zero defections: quality comes to services. (1990)Zero defections: quality come…The Practice of Social Research (1989)The Practice of Social Resear…A Scientific Methodology for MIS Case Studies (1989)A Scientific Methodology for …The Case Research Strategy in Studies of Information Systems (1987)The Case Research Strategy in…A Simultaneous Approach to Market Segmentation and Market Structuring (1987)A Simultaneous Approach to Ma…Case Research in Marketing: Opportunities, Problems, and a Process (1985)Case Research in Marketing: O…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Strategic Management: A New View of Business Policy and Planning. (1980)Strategic Management: A New V…An Emerging Strategy of "Direct" Research (1979)An Emerging Strategy of "Dire…Research on Human Behavior: A Systematic Guide to Method (1973)Research on Human Behavior: A…Experimental and Quasi-Experimental Designs for Research (1963)The Reflective Practitioner: How Professionals Think in Action (1985)Electronic Mail as the Medium of Managerial Choice (1994)Successfully completing case study research: combining rigour, relevance and pragmatism (1998)Action design research (2011)Industrial Organization: Theory and Practice (1966)The Nature of Managerial Work (1974)Strategies for Theorizing from Process Data (1999)Case research in operations management (2002)Grounded Theory in Management Research (2003)The Logic of Scientific Discovery (2013)Strategy and Structure: Chapters in the History of the American Industrial Enterprise (1962)Organization and environment (1967)Studying Information Technology in Organizations: Research Approaches and Assumptions (1991)Interpretive case studies in IS research: nature and method (1995)A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems1 (1999)The Interpretation of Cultures (1974)Information Privacy: Measuring Individuals’ Concerns About Organizational Practices1 (1996)Focus Groups as Qualitative Research (1997)Theorising from case studies: Towards a pluralist future for international business research (2010)The Interpretation of Cultures (2017)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Three Approaches to Qualitative Content Analysis (2005)Collecting and Interpreting Qualitative Materials (2012)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)Alternative Arguments for Generalizing From Data as Applied to Qualitative Research (1993)Critical realism in case study research (2009)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1989The Practice of Social Research14,398 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1987The Case Research Strategy in Studies of Information Systems4,715 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1994Yin, Robert K., Case Study Research: Design and Methods, 2nd ed. Newbury Park, CA: Sage, 1994.2,138 cited
  • 1985Case Research in Marketing: Opportunities, Problems, and a Process1,557 cited
  • 1989A Scientific Methodology for MIS Case Studies1,316 cited
  • 1979An Emerging Strategy of "Direct" Research1,270 cited
  • 1980Strategic Management: A New View of Business Policy and Planning.1,103 cited
  • 1987A Simultaneous Approach to Market Segmentation and Market Structuring301 cited
  • 1994The Development and Emergence of Services Marketing Thought281 cited
  • 1998Measuring Information Systems Service Quality: Lessons From Two Longitudinal Case Studies1276 cited
  • 1973Research on Human Behavior: A Systematic Guide to Method257 cited

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  • 1994Mapping Customer Segments for Personal Financial Services142 cited
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