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Beyond the Personalization–Privacy Paradox: Privacy Valuation, Transparency Features, and Service Personalization

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References

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2006When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry

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828 cited

2009The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services818 cited

1990The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability811 cited

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