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Market Orientation as a Strategy for Service Delivery in Public Libraries: A Case Study of the Northern Region in Kwazulu-Natal, South Africa
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Market Orientation as a Strategy for Service Delivery in Public Libraries: A Case Study of the Northern Region in Kwazulu-Natal, South Africa (2017)Market Orientation as a Strategy for Serv…The Relevance and Efficacy of Marketing in Public and Non-Profit Service Management (2012)The Relevance and Efficacy of…Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)Impact of Emerging Markets on…Describing and measuring the value of public libraries: The growth of the Internet and the evolution of library value (2011)Describing and measuring the …The public library as a critical institution in South Africa’s democracy : a reflection (2010)The public library as a criti…Market-oriented sustainability: a conceptual framework and propositions (2010)Market-oriented sustainabilit…Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? 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References

  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1,074 cited
  • 1996The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions757 cited
  • 2010Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?544 cited
  • 1999Marketing's Influence within the Firm533 cited
  • 2008Marketing for nonprofit organizations465 cited
  • 2010Market-oriented sustainability: a conceptual framework and propositions409 cited
  • 2010Implementing competitive strategies: the role of responsive and proactive market orientations163 cited
  • 2003Market orientation and business economic performance139 cited
  • 2005Market orientation, strategic flexibility, and performance: implications for services providers121 cited
  • 2011Describing and measuring the value of public libraries: The growth of the Internet and the evolution of library value28 cited

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  • 2010The public library as a critical institution in South Africa’s democracy : a reflection27 cited
  • 2012The Relevance and Efficacy of Marketing in Public and Non-Profit Service Management26 cited
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