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The Role of Influencer Marketing and Social Influencers in Public Health · Study

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ArticleThe Role of Influencer Marketing and Social Influencers in Public Health

Edwina Byrne2017

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Articlebronze2017

The Role of Influencer Marketing and Social Influencers in Public Health

Edwina Byrne · John B. Kearney · C. MacEvilly

129 citations·0/0 files stored·Proceedings of The Nutrition Society

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Social Media in Health Education Digital Marketing and Social Media Media Influence and Health

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2019Measuring social media influencer index- insights from facebook, Twitter and Instagram 2021“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers 2020The role of influencers in the consumer decision-making process 2021Do green women influencers spur sustainable consumption patterns? Descriptive evidences from social media influencers 2020Sorting the Healthy Diet Signal from the Social Media Expert Noise: Preliminary Evidence from the Healthy Diet Discourse on Twitter 2023Social Media Influencers’ Role in Shaping Political Opinions and Actions of Young Audiences 2021Social media influencers can be used to deliver positive information about the flu vaccine: findings from a multi-year study 2022Patients as health influencers: motivations and consequences of following cancer patients on Instagram

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Year2017

Typearticle

Published2017-01-01

VenueProceedings of The Nutrition Society

ISSN-L0029-6651

Languageen

Citations129

Files0 public / 0

ShelfSocial Media in Health Education

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doi10.1017/s0029665117001768

openalex_workW2758747183

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