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• 2019Measuring social media influencer index- insights from facebook, Twitter and Instagram602 cited
• 2021“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers226 cited
• 2020The role of influencers in the consumer decision-making process124 cited
• 2021Do green women influencers spur sustainable consumption patterns? Descriptive evidences from social media influencers110 cited
• 2023Social Media Influencers’ Role in Shaping Political Opinions and Actions of Young Audiences74 cited
• 2020Sorting the Healthy Diet Signal from the Social Media Expert Noise: Preliminary Evidence from the Healthy Diet Discourse on Twitter74 cited
• 2021Social media influencers can be used to deliver positive information about the flu vaccine: findings from a multi-year study61 cited
• 2022Patients as health influencers: motivations and consequences of following cancer patients on Instagram42 cited
• 2024Manfluencers and Young Men’s Misogynistic Attitudes: The Role of Perceived Threats to Men’s Status41 cited
• 2024Preaching to the choir: Do green influencers make a difference?38 cited
• 2020Automated image analysis of instagram posts: Implications for risk perception and communication in public health using a case study of #HIV27 cited
• 2022A content analysis of Canadian influencer crisis messages on Instagram and the public’s response during COVID-19