Trends in wine tourism: the Fladgate group perspective

Abstract

Purpose The purpose of this paper is to analyse the enotourism sector, which is likely to continue to accelerate. As a product, it is well aligned with the hospitality and tourism industry. Design/methodology/approach The paper is based on information drawn from official sources. Findings In Porto, the Fladgate Partnership is currently developing a World of Wine concept which will bring together a number of attractions inside the old Port lodges in the centre of the city. Originality/value In a world looking for new experiences, enotourism is one of the few types of tourism that can literally touch all the senses.

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