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Residents as Brand Ambassadors for Winegrowing Regions: The Case of Alto Adige · Study

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ChapterResidents as Brand Ambassadors for Winegrowing Regions: The Case of Alto Adige

Isabel Kottmann2025

Chapter2025

Residents as Brand Ambassadors for Winegrowing Regions: The Case of Alto Adige

Isabel Kottmann · Jochen Heussner · Jon Henrich Hanf

0 citations·0/0 files stored·Forschung und Praxis an der FHWien der WKW

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Wine Industry and Tourism Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage 1999Network location and learning: the influence of network resources and firm capabilities on alliance formation 2013My city – my brand: the different roles of residents in place branding 2007‘Local People’ a critical dimension for place brands 2006The Role of Service Quality in Influencing Brand Attachments at Winery Visitor Centers 2009Wine, history, landscape: origin branding in Western Australia 2008Brand Ambassadors: Strategic Diplomats or Tactical Promoters?2017Trends in wine tourism: the Fladgate group perspective

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Year2025

Typechapter

Published2025-01-01

VenueForschung und Praxis an der FHWien der WKW

ISSN-L2510-2281

Languageen

Citations0

Files0 public / 0

ShelfWine Industry and Tourism

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doi10.1007/978-3-658-48219-0_4

openalex_workW4416558285

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