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Residents as Brand Ambassadors for Winegrowing Regions: The Case of Alto Adige
8 references·0 citing·39 second hop
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this work references cited by second hop

References

  • 1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage4,797 cited
  • 1999Network location and learning: the influence of network resources and firm capabilities on alliance formation2,507 cited
  • 2013My city – my brand: the different roles of residents in place branding591 cited
  • 2007‘Local People’ a critical dimension for place brands188 cited
  • 2006The Role of Service Quality in Influencing Brand Attachments at Winery Visitor Centers47 cited
  • 2009Wine, history, landscape: origin branding in Western Australia39 cited
  • 2008Brand Ambassadors: Strategic Diplomats or Tactical Promoters?22 cited
  • 2017Trends in wine tourism: the Fladgate group perspective6 cited

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