Store image of organic product: Social responsibility and trust's mediator

Doni Purnama Alamsyah · Oda I. B. Hariyanto

10 citations0/0 files storedInternational Conference on Cyber and IT Service Management (CITSM)

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Environmental Sustainability in Business Consumer Retail Behavior Studies Organic Food and Agriculture

Abstract

The study aims to review mediating effect of store image on social responsibility and customer trust on organic products. There are 361 customers of retails in West Java Province that is reviewed by Structural Equation Model approach. The finding is found that social responsibility is unable to improve customer trust directly for organic products. However, store image can mediate the correlation of social responsibility and customer trust for organic products.

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References

2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust 2015Sustainability and corporate social responsibility in supply chains: The state of research in supply chain management and business ethics journals 2012Green marketing' functions in building corporate image in the retail setting 2010Green consumer market segmentation: empirical findings from Portugal 2015Consumer confidence in credence attributes: The role of brand trust 2006Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation 2015Corporate social responsibility: Evolution through institutional and stakeholder perspectives 2009A comprehensive model of customer trust in two retail stores

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