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Exploring the key drivers behind the adoption of mobile banking services · Study

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ArticleExploring the key drivers behind the adoption of mobile banking services

Tahir M. Nisar2017

OA

Articlegreen2017

Exploring the key drivers behind the adoption of mobile banking services

Tahir M. Nisar · Guru Prakash Prabhakar

11 citations·0/0 files stored·Journal of Marketing Analytics

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Technology Adoption and User Behaviour Digital Transformation in Financial Services Health, Technology, Consumer Behavior

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents 2000Information Rules: A Strategic Guide to the Network Economy 2000Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters 2008Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit 2004Consumer acceptance of online banking: an extension of the technology acceptance model 2000Factors Influencing the Adoption of Internet Banking 2000Technology Infusion in Service Encounters

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Year2017

Typearticle

Published2017-11-07

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations11

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1057/s41270-017-0023-5

openalex_workW2767417377

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