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A generalized count model on customers' purchases in O2O market · Study

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ArticleA generalized count model on customers' purchases in O2O market

Ruixia Shi2017

Article2017

A generalized count model on customers' purchases in O2O market

Ruixia Shi · Hongyu Chen · SURESH P. SETHI

20 citations·0/0 files stored·International Journal of Production Economics

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Customer churn and segmentation Consumer Market Behavior and Pricing Forecasting Techniques and Applications

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References

2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?2015The impact of power structure on the retail service supply chain with an O2O mixed channel 2009Fast and frugal forecasting 2013Fast fashion sales forecasting with limited data and time 1980A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes 2009“Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model

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Year2017

Typearticle

Published2017-11-12

VenueInternational Journal of Production Economics

ISSN-L0925-5273

Languageen

Citations20

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.ijpe.2017.11.009

openalex_workW2767560468

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