References

• 2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model454 cited
• 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
• 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited
• 2015The impact of power structure on the retail service supply chain with an O2O mixed channel185 cited
• 2009Fast and frugal forecasting165 cited
• 2013Fast fashion sales forecasting with limited data and time149 cited
• 1980A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes148 cited
• 2009“Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model132 cited
• 2008Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity92 cited
• 1985Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases91 cited
• 1983An Investigation of the Assumptions of the NBD Model as Applied to Purchasing at Individual Stores90 cited
• 2001Forecasting Repeat Sales at CDNOW: A Case Study67 cited
• 2011From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data62 cited
• 2014