The Development of Cross Border E-commerce

Abstract

Cross-border e-commerce is one type of international e-commerce similar to cross-border e-tailing.An increasing amount of people are shopping online across the borders, especially in China.By systematic review recent academic papers and research reports, the current situation of its development was identified.Supported by advanced technology, growing demand and advantageous policy, cross-border e-commerce is booming globally.However, culture and consumer behavior, laws and regulations, product and marketing issues, payment conditions and logistics limitations were identified as the main obstacles to its success.Because the products in cross-border e-commerce often require long distance transport, the logistics-related issues showed to be still the strongest concern to be addressed and overcome in order to allow such a movement, wherein, long transportation times, bad return service and high shipping costs are increasingly prominent.Therefore, a need for international cooperation between all involved parties -governments, merchants and service providers, is called.In the end, a proposed responsibility assignment for its development is presented.

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