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Una aplicación de la teoría del comportamiento planificado al segmento masculino latinoamericano de productos de cuidado personal
16 references·1 citing·39 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991The theory of planned behavior90,729 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
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  • 2011The theory of planned behaviour: Reactions and reflections4,640 cited
  • 2000Modernization, Cultural Change, and the Persistence of Traditional Values4,523 cited
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  • 2004The four levels of loyalty and the pivotal role of trust: a study of online service dynamics

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1,424 cited
  • 2017Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior1,317 cited
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    • 2022Not Like My Parents! The Intention to Become a Successor of Latin American Students with Entrepreneur Parents22 cited