The Effect of Market Orientation and Organizational Flexibility on Corporate Entrepreneurship

Hilton Barrett · Art T. Weinstein

162 citations0/0 files storedEntrepreneurship Theory and Practice

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Entrepreneurship Studies and Influences Business Strategies and Innovation Innovation and Knowledge Management

Abstract

Corporate entrepreneurship (CE), flexibility (F), and market orientation (MO) are being recognized as key success factors in our increasingly competitive, global economy. This study builds a model (CEFMO) and examines the relationships among these factors and the relationship between these variables and business performance. All of these factors are controllable by management. Practical application of this research can lead to increased effectiveness for the firm and benefits for the firm's stakeholders.

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References

2003The Theory of Economic Development 1990The Effect of a Market Orientation on Business Profitability 1989Strategic management of small firms in hostile and benign environments 1983The Correlates of Entrepreneurship in Three Types of Firms 1995Market Orientation and the Learning Organization 1993Market Orientation: Antecedents and Consequences 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1991A Conceptual Model of Entrepreneurship as Firm Behavior

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2009Understanding the relationship between entrepreneurial orientation and strategic learning capability: an empirical investigation 2015Business models, intangibles and firm performance: evidence on corporate entrepreneurship from Italian manufacturing SMEs 2001Learning Orientations and Growth in Smaller Firms 2005Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations 2006Market orientation as determinant of entrepreneurship: An empirical investigation on SMEs

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