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Value synergy and value asymmetry in relationship marketing programs · Study

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ArticleValue synergy and value asymmetry in relationship marketing programs

Ngoc Luu2017

OA

Articlegreen2017

Value synergy and value asymmetry in relationship marketing programs

Ngoc Luu · Liem Viet Ngo · Jack M. Cadeaux

20 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Quality and Supply Management Corporate Governance and Management

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1994The Commitment-Trust Theory of Relationship Marketing 2011PLS-SEM: Indeed a Silver Bullet 1976Markets and Hierarchies: Analysis and Antitrust Implications.1977Estimating Nonresponse Bias in Mail Surveys 1977Estimating Nonresponse Bias in Mail Surveys 2005Social Exchange Theory: An Interdisciplinary Review

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Year2017

Typearticle

Published2017-12-07

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations20

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.indmarman.2017.10.011

openalex_workW2769196317

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