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Impact of CSR on Customer Loyalty: Putting Customer Trust, Customer Identification, Customer Satisfaction and Customer Commitment into Equation-A study on the Banking Sector of Pakistan
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Impact of CSR on Customer Loyalty: Putting Customer Trust, Customer Identification, Customer Satisfaction and Customer Commitment into Equation-A study on the Banking Sector of Pakistan (2017)Impact of CSR on Customer Loyalty: Puttin…The effects of economic, environmentally and socially related SDGs strategies of banking institutions on their customers’ behavior (2023)The effects of economic, envi…Examining the relationship between corporate social responsibility, corporate reputation and brand equity in Indian banking industry (2022)Examining the relationship be…Role of Corporate Social Responsibility in Corporate Reputation via Organizational Trust and Commitment (2021)Role of Corporate Social Resp…Factors Affecting Customer Loyalty in the Services Sector (2021)Factors Affecting Customer Lo…The Relationship Between Customer Engagement, Satisfaction, and Loyalty (2019)The Relationship Between Cust…CSR marketing outcomes and branch managers’ perceptions of CSR (2019)CSR marketing outcomes and br…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)An Integrative Model Of Organizational Trust (1995)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Corporate social responsibility and financial performance: bidirectional relationship and mediating effect of customer loyalty: investigation in Sweden (2021)How does organizational leadership contribute to the firm performance through social responsibility strategies? (2021)The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models (2021)The Commitment-Trust Theory of Relationship Marketing (1994)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Study of the Differences in the Perception of the Use of the Principles of Corporate Social Responsibility in Micro, Small and Medium-Sized Enterprises in the V4 Countries (2022)How social CRM and customer satisfaction affect customer loyalty (2023)The impact of service innovation on customer satisfaction and customer loyalty: a case in Vietnamese retail banks (2024)A Three-Dimensional Conceptual Model of Corporate Performance (1979)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Behavioral Consequences of Service Quality (1996)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)
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Cited by

  • 2019CSR marketing outcomes and branch managers’ perceptions of CSR53 cited
  • 2021Role of Corporate Social Responsibility in Corporate Reputation via Organizational Trust and Commitment41 cited
  • 2019The Relationship Between Customer Engagement, Satisfaction, and Loyalty40 cited
  • 2021Factors Affecting Customer Loyalty in the Services Sector37 cited
  • 2023The effects of economic, environmentally and socially related SDGs strategies of banking institutions on their customers’ behavior34 cited
  • 2022Examining the relationship between corporate social responsibility, corporate reputation and brand equity in Indian banking industry31 cited

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