A Comparative Examination of Individual Differences and Beliefs on Technology Usage: Gauging the Role of it

Antonis C. Stylianou

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Technology Adoption and User Behaviour Technology Use by Older Adults Gender and Technology in Education

Abstract

This research examines the invariance of individual differences and belief variables across two technologies. Previous research has demonstrated that e-Commerce is more complex than Internet technologies; thus, examining the two technologies simultaneously provides further insight into the influence of the IT itself on usage behavior. Using a framework that is theoretically grounded in the Technology Acceptance Model (TAM) and tested through TAM and the Graphic, Visualization, & Usability (GVU) Center's 10th WWW User Survey scale items, study results indicate that different factors drive the Internet and e-Commerce usage decision.

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References

1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2001Understanding Information Systems Continuance: An Expectation-Confirmation Model1 2001Extending the TAM for a World-Wide-Web context 1999Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1

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