Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Corporate Social Responsibility And Marketing Performance

16 references·16 citing·47 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1979A Three-Dimensional Conceptual Model of Corporate Performance10,478 cited
2001Corporate Social Responsibility: A Theory of the Firm Perspective7,563 cited
2013Corporate social responsibility and access to finance3,892 cited
2012What We Know and Don’t Know About Corporate Social Responsibility3,580 cited
1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches3,502 cited
1974Advertising as Information3,430 cited
1985Data in Search of a Theory: A Critical Examination of the Relationships Among Social Performance, Social Disclosure, and Economic Performance of U.S. Firms2,647 cited
2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
2013The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness2,531 cited
2004Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives2,319 cited
1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches1,998 cited
2004Benchmarking Marketing Capabilities for Sustainable Competitive Advantage1,626 cited
2014How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction1,545 cited
2013

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Are red or blue companies more likely to go green? Politics and corporate social responsibility

1,545 cited

2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited

1987Measurement of Business Economic Performance: An Examination of Method Convergence1,019 cited

Cited by

2019Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior206 cited
2021Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification71 cited
2021Gaining customer satisfaction through sustainable supplier development: The role of firm reputation and marketing communication54 cited
2022Impact of environmental, social, governance, and corporate social responsibility factors on firm’s marketing expenses and firm value: A panel study of US companies40 cited
2019Moderating role of financial ratios in corporate social responsibility disclosure and firm value35 cited
2021Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility34 cited
2019Effect of corporate governance board leadership models and attributes on earnings quality of quoted nigerian companies32 cited
2022Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda32 cited
2022Doing bad by doing good? Corporate social responsibility fails when controversy arises28 cited
2021Sustainable product attributes and firm performance: The moderating role of marketing resource intensity25 cited
2023Purpose Advertising and the Credibility Gap24 cited
2022Corporate social responsibility and corporate tax avoidance: The channel effect of consumer awareness23 cited
2023Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects22 cited
2021Beyond greenwashing: Addressing ‘the great illusion’ of green advertising18 cited
2022Advertising intensity and firm performance: the influences of firm age and cultural communication styles18 cited
2025An Investigation of How and Why Organizations Enact Greenhushing16 cited