Quantifying the Linguistic Landscape

Abstract

Abstract Study of speech and written texts has provided significant insight regarding linguistic variation and its social correlates. Variation in therepresentationordisplayof language, however, remains a relatively understudied phenomenon. With this in mind, we present a quantitative and qualitative analysis of the variation observed in the Linguistic Landscape (LL) of Pilsen, Chicago. A community undergoing perceived processes of gentrification, Pilsen is an active site of economic, sociocultural change as well as newly intensified language contact. To investigate Pilsen’s displayed language variation, we implement a series of logistic regression models that analyze the distribution of both language and contextual framing observed on signs in four key areas in Pilsen. In doing so, we present an informed means with which to understand the sociolinguistic context of Pilsen as a community undergoing change and provide a replicable framework for future study of LLs that experience similar dynamics.

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