Recruitment criteria and attraction strategies for local trained labour in Malaysia’s construction industry

Norpadzlihatun Manap · NH Mohd Noh · Noor Shahifah Syahrom

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Employer Branding and e-HRM Human Resource and Talent Management Labor Market and Education

Abstract

Development in Malaysia is booming which can be witnessed by the various construction projects that currently in progress, especially in the state of Johor which has the highest value of construction work completed for the third quarter of 2016. This necessarily requires skilled labours in a high number especially among the locals since it has been reported that Malaysia's construction industry is having problems related to the shortage of local skilled labour. In addition, the local workers have been reported unable to fulfil the demand of construction market. Hence, it caused the contractor to import foreign workers to meet the needs and requirement of labour market in construction sector. This study aims of two objectives; to determine the criteria set by the construction company in recruiting local skilled labour and to study the strategies that can attract local skilled labour to join construction industry. Questionnaire has been distributed to G7 contractor in the state of Johor in order to achieve the objectives of this study. Collected data was then evaluated and tested for its reliability using the SPSS 20.0 software before it can be analysed in order to obtain the mean value, frequencies and percentage. The outcome of this study indicates that the prospective employer prefers to work with man and they require young, experienced, knowledgeable and skilled workers in doing the job. Most of the strategies that have been selected are mainly related to money namely salary increment, bonus, allowance and overtime payment, apart from upgrading labours welfare and providing a better accommodation. This study can be a guideline to both skills institution and contractor to improve on what they are lacking in order to encourage the local trained skills labour to join the industry.

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2019Journal of Economics and Sustainable Development 2005Managing corporate culture through reward systems 2004Training, task flexibility and the employability of low‐skilled workers 2007The effect of international staffing practices on subsidiary staff retention in multinational corporations 1991Quality Management in Construction Industry 2016Skilled labour supply in the South African construction industry: The nexus between certification, quality of work output and shortages 2000Graduate recruitment and selection practices in small businesses 2012The Critical Review on the Malaysian Construction Industry

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