SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing sensorial: merchandising a través de las emociones en el punto de venta. Análisis de un caso
0 references·4 citing·14 second hop
Marketing sensorial: merchandising a través de las emociones en el punto de venta. Análisis de un caso (2018)Marketing sensorial: merchandising a trav…The optimizing POSM “Point of Sale Materials” communication through neuromarketing. (2022)The optimizing POSM “Point of…Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model (2022)Application of Sensory Market…Estrategias de Merchandising: un análisis de su efectividad para la atracción de nuevos clientes (2021)Estrategias de Merchandising:…El olfato en el marketing sensorial: estudio de caso de Zara Home (2020)El olfato en el marketing sen…Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Experiential Marketing (1999)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Visual merchandising and the creation of discernible retail brands (2003)Business models shifts: Impact of Covid-19 (2020)Changes in Digital Communication During the COVID-19 Global Pandemic: Implications for Digital Inequality and Future Research (2020)Atmospherics as a Marketing Tool (1974)A theory of reading: From eye fixations to comprehension. (1980)Eye movements in reading and information processing: 20 years of research. (1998)Environmental strategies and green product development: an overview on sustainability‐driven companies (2009)Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands (2012)Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)Sensory Storytelling (2024)Sensorial marketing within consumer behavior: bibliometric analysis and future trends (2025)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2022Application of Sensory Marketing Techniques at Marengo, a Small Sustainable Men’s Fashion Store in Spain: Based on the Hulten, Broweus and van Dijk Model18 cited
  • 2020El olfato en el marketing sensorial: estudio de caso de Zara Home8 cited
  • 2022The optimizing POSM “Point of Sale Materials” communication through neuromarketing.6 cited
  • 2021Estrategias de Merchandising: un análisis de su efectividad para la atracción de nuevos clientes6 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work