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Learning media constitutes something that can deliver message, stimulate thought, feeling and will encourageage the learning process. This article is aimed to analyze the weight of criteria in selecting instructional media in the subjects that include character education in higher education. The method used is a weighting through Analytical Hierarchy Process method, the data calculation obtained based on the results of Focus Group Discussion. The analysis shows a priority rangking from the most important criteria that consist of: the conformity to learning purpose, learning method, the state of participants, availability, and efficiency. This article recommends the use of instructional media that optimizes human senses utilization to capture a variety of learning materials/ content.
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