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Reimagining branding for the new B2B digital marketplace
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Reimagining branding for the new B2B digital marketplace (2015)Reimagining branding for the new B2B digi…Brand Purchase Funnel (2017)Brand Purchase FunnelCustomer Loyalty: Toward an Integrated Conceptual Framework (1994)Whence Consumer Loyalty? (1999)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)
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  • 2017Brand Purchase Funnel11 cited

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