Intellectual capital analysis as a strategic tool

Abstract

The intellectual capital literature has concentrated on issues of defining, measuring, and reporting intellectual capital. The underlying thesis is that as the economy becomes more reliant on intellectual assets management and measurement processes need to focus more on these types of assets to redress an overemphasis on monetary and physical assets. This article discusses intellectual capital concepts as a mechanism for strategic analysis and facilitator of the strategy‐formulation process. It briefly considers the nature of strategy, two major strands of strategic thinking, the external view and the resource‐based view, and the advantages of the intellectual capital approach. The authors argue that the intellectual capital approach has a number of advantages leading to more effective implementation and strategic performance measurement.

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