Structuring servitization-related research

Rodrigo Rabetino · Willem Harmsen · Marko Kohtamäki · Jukka Sihvonen

290 citations0/0 files storedInternational Journal of Operations & Production Management

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Service and Product Innovation Sustainable Supply Chain Management Product Development and Customization

Abstract

Purpose The purpose of this paper is to organize and connect past research from different servitization-related scholarly communities. Design/methodology/approach This study reviews more than 1,000 articles by combining author co-citation and qualitative content analyses. Findings The structure and boundaries of the field are mapped, and the characteristics of the three identified servitization-related communities are assessed qualitatively. These three communities are product-service systems, solution business, and service science. The findings demonstrate that a narrow range of theories and qualitative methods dominate in existing research. Originality/value Through the lens of the sociology of science, this review critically evaluates servitization-related research and offers a list of themes that are considered important to the future development of the field. Regarding future research, the main recommendations are as follows: increasing the use of well-established theories from adjacent mature fields, borrowing ideas from different research communities to stimulate knowledge accumulation within and across communities, and reducing the level of description while increasing the number of confirmatory, quantitative, and longitudinal research designs. Finally, the development of formal structures for socialization (e.g. conferences and special issues) could allow the field to achieve a greater degree of scientific maturity and would influence the direction and pace of the development of servitization-related research.

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References

2003Evolving to a New Dominant Logic for Marketing 1979The Social Psychology of Organizations.1974The Sociology of Science: Theoretical and Empirical Investigations 1988Servitization of business: Adding value by adding services 2004Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet 2003Managing the transition from products to services 2010A unified approach to mapping and clustering of bibliometric networks 2002Clarifying the concept of product–service system

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2020Strategic Alliance Research in the Era of Digital Transformation: Perspectives on Future Research 2020Towards product-service system oriented to circular economy: A systematic review of value proposition design approaches 2020Unravelling the internal and external drivers of digital servitization: A dynamic capabilities and contingency perspective on firm strategy 2022From servitization to digital servitization: How digitalization transforms companies' transition towards services 2021Servitization research: A review and bibliometric analysis of past achievements and future promises

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