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Social media use by young Latin American consumers: An exploration · Study

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ArticleSocial media use by young Latin American consumers: An exploration

Ainsworth Anthony Bailey2018

Article2018

Social media use by young Latin American consumers: An exploration

Ainsworth Anthony Bailey · Carolyn M. Bonifield · Alejandro Arias

91 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Technology Adoption and User Behaviour Digital Marketing and Social Media Impact of Technology on Adolescents

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 91 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1992Alternative Ways of Assessing Model Fit 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.1994Testing Structural Equation Models.2008Technology Acceptance Model 3 and a Research Agenda on Interventions 2004Social Influence: Compliance and Conformity

Cited by

2019Social media marketing: Who is watching the watchers?2020The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro 2021Fear of missing out and social networking sites use and abuse: A meta-analysis 2020Driving consumer–brand engagement and co-creation by brand interactivity 2018Predicting Vehicle Sales by Sentiment Analysis of Twitter Data and Stock Market Values 2020Social media and disaster management: Case of the north and south Kivu regions in the Democratic Republic of the Congo 2020The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan 2018Determinants of customers' intentions to use hedonic networks: The case of Instagram

Details

Year2018

Typearticle

Published2018-03-20

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations91

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

Identifiers

doi10.1016/j.jretconser.2018.02.003

openalex_workW2789564306

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