SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Considerations for Integrated Marketing Communications Education: The Needs and Expectations from the Communications Workplace
16 references·0 citing·47 second hop
Considerations for Integrated Marketing Communications Education: The Needs and Expectations from the Communications Workplace (2007)Considerations for Integrated Marketing C…Enhancing Knowledge Development in Marketing (2010)Enhancing Knowledge Developme…Prepared for practice? Student perceptions about requirements and preparation for public relations practice (2006)Prepared for practice? Studen…New paradigm – IMC – under fire (2005)New paradigm – IMC – under fi…Integrated Marketing Communication (2005)Integrated Marketing Communic…Oracles on “Advertising”: Searching for a Definition (2002)Oracles on “Advertising”: Sea…The Mystery of Public Relations: Unraveling its Past, Unmasking its Future (2001)The Mystery of Public Relatio…Theoretical Concept or Management Fashion? (2000)Theoretical Concept or Manage…Correlates of Integrated Marketing Communications (2000)Correlates of Integrated Mark…Product placements as public relations: an exploratory study of the role of the public relations firm (1999)Product placements as public …The relationship between public relations and marketing in excellent organizations: evidence from the IABC study (1998)The relationship between publ…The Impact of IMC on Advertising and Public Relations Education (1998)The Impact of IMC on Advertis…The Handbook of Strategic Public Relations & Integrated Communications (1998)The Handbook of Strategic Pub…Entering the quagmire: examining the 'meaning' of integrated marketing communications (1996)Entering the quagmire: examin…Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research (1994)Conceptualizing the Integrate…Integrated Communications and Practitioners' Perceived Needs (1993)Integrated Communications and…Naturalistic inquiry (1985)Naturalistic inquiryPublic relations: Strategies and tactics (1992)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Integrated Marketing Communications (2008)IMC: Has anything really changed? A new perspective on an old definition (2009)Marketing communications for special events (2011)Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping (1964)Current issues and research in advertising (1978)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE (2005)Integrated Marketing Communication (2010)Content strategies and audience response on Facebook brand pages (2015)An Experimental Application of the DELPHI Method to the Use of Experts (1963)The American Heritage Dictionary of the English Language (1970)The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006)If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising (2016)Advertising in the Metaverse: Research Agenda (2021)Boundary Spanning Roles and Organization Structure (1977)The Social Psychology of Organizations. (1979)The rise and fall of strategic planning (1995)A new framework for evaluating sponsorship opportunities (2006)Insights into interpreting integrated marketing communications (2007)Symbolic or Behavioral Management? Corporate Reputation in High-Emission Industries (2007)Estimating Nonresponse Bias in Mail Surveys (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Market Orientation: Antecedents and Consequences (1993)PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES (2005)Integrating identity, strategy and communications for trust, loyalty and commitment (2017)Managerial Fads and Fashions: The Diffusion and Rejection of Innovations (1991)MANAGEMENT FASHION (1996)Rhetoric and Myth in Management Fashion (1997)Communicating Services Brands' Values Internally and Externally (2006)How are management fashions institutionalized? The role of institutional work (2008)The Commitment-Trust Theory of Relationship Marketing (1994)The impact of other customers on service experiences: A critical incident examination of “getting along” (1997)A Short, Reliable Measure of Subjective Knowledge (1999)The Effects of Strategy Type on the Market Orientation–Performance Relationship (2000)Stress: Appraisal and Coping (2013)Academic and Practitioner Theories of Marketing (2002)IMC – an integrative review (2016)Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)Decomposing organisational reputation: The effects of organisation–public relationship outcomes on cognitive representations of organisations and evaluations of organisational performance (2005)Destination image repair during crisis: Attracting tourism during the Arab Spring uprisings (2014)Destination marketing and image repair during tourism crises: The case of Egypt (2016)Three Approaches to Qualitative Content Analysis (2005)Seeking Qualitative Rigor in Inductive Research (2012)Thematic Analysis (2017)
this work references cited by second hop

References

  • 1985Naturalistic inquiry45,666 cited
  • 2002Oracles on “Advertising”: Searching for a Definition338 cited
  • 2010Enhancing Knowledge Development in Marketing333 cited
  • 2000Correlates of Integrated Marketing Communications219 cited
  • 1994Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research181 cited
  • 2000Theoretical Concept or Management Fashion?169 cited
  • 1998The relationship between public relations and marketing in excellent organizations: evidence from the IABC study124 cited
  • 1996Entering the quagmire: examining the 'meaning' of integrated marketing communications82 cited
  • 2005New paradigm – IMC – under fire61 cited
  • 1998The Handbook of Strategic Public Relations & Integrated Communications56 cited
  • 2005Integrated Marketing Communication43 cited
  • 1999Product placements as public relations: an exploratory study of the role of the public relations firm38 cited
  • 2006Prepared for practice? Student perceptions about requirements and preparation for public relations practice33 cited
  • 1998The Impact of IMC on Advertising and Public Relations Education30 cited
  • 2001

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Mystery of Public Relations: Unraveling its Past, Unmasking its Future
26 cited
  • 1993Integrated Communications and Practitioners' Perceived Needs19 cited
  • Cited by

    No citing works inside the corpus for this window.